Why and how PR pros should adopt the PESO model
JANUARY 10, 2019
It’s getting your name in print, having a newspaper or trade publication write about you or appearing on the noon news to talk about your product. It’s important not to ignore StumbleUpon, Reddit, Pinterest, Digg and some of the other platforms. In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination.