Why and how PR pros should adopt the PESO model

PR Daily

It’s getting your name in print, having a newspaper or trade publication write about you or appearing on the noon news to talk about your product. It’s important not to ignore StumbleUpon, Reddit, Pinterest, Digg and some of the other platforms.

Digg 164

Why and how PR pros should adopt the PESO model

PR Daily

It’s getting your name in print, having a newspaper or trade publication write about you or appearing on the noon news to talk about your product. It’s important not to ignore StumbleUpon, Reddit, Pinterest, Digg and some of the other platforms.

Digg 88

Defining the “Post-Truth” Environment

Return on Reputation

It’s not simply a recent and strictly political phenomena, nor is “post-truth” an ephemeral trend like Second Life or Digg. Newspapers: 32% in 1996, 30% in 2006, 20% in 2016.

Digg 76