Why and how PR pros should adopt the PESO model

PR Daily

It’s getting your name in print, having a newspaper or trade publication write about you or appearing on the noon news to talk about your product. It’s important not to ignore StumbleUpon, Reddit, Pinterest, Digg and some of the other platforms. In a system that merges four kinds of media—paid, earned, shared and owned—savvy communicators can keep up with the shifting landscape of news and information dissemination.

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Why and how PR pros should adopt the PESO model

PR Daily

It’s getting your name in print, having a newspaper or trade publication write about you or appearing on the noon news to talk about your product. It’s important not to ignore StumbleUpon, Reddit, Pinterest, Digg and some of the other platforms. The business world has been upended with the introduction of social media and access to better data, but the PR industry has stayed stagnant.

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Defining the “Post-Truth” Environment

Return on Reputation

It’s not simply a recent and strictly political phenomena, nor is “post-truth” an ephemeral trend like Second Life or Digg. Newspapers: 32% in 1996, 30% in 2006, 20% in 2016. In recent posts , we’ve talked about the so-called “post-truth” environment we find ourselves operating in as communicators.

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