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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. There is a 31% drop in the use of expert blogs (21%).

Training 119
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Landing the Interview Vs. Getting the Job

Bad Pitch Blog

While toiling in that PR gig I’m sure you put effort into honing your capabilities, sharpening your communications skills and impressing the boss. Being unprepared for the media interview guarantees your client won’t be asked back, and could result in damage to a client’s rep. Seeking experience with crisis management…” ?