Revving Up a Children’s Book with Integrated MarComm
Waxing UnLyrical
JUNE 15, 2016
Utilizing an integrated marketing communications approach, or IMC for short, is a principle that I follow closely. I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality.
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