Branding, Media Relations, Public Affairs and Real Estate

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

DECEMBER 4, 2018

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Leveraging the power of influencers is much like leveraging the power of the media. Does the content on their social channels support our brand?

Trends

Trends Marketing Real Estate Public Affairs

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

APRIL 11, 2019

The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate. SA developed a website for the campaign and focused on social media and media relations to build awareness. Healthy Birth Day developed a mobile app to make it easy to track and record movements.

Agency

Agency Nonprofit Real Estate Public Affairs

Public Relations Today

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

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