article thumbnail

How Securing Media Coverage Brings Greater Value Than Ever

PR Insiders

Did you read that newspaper article in print or on your phone? The digital world has given all of us different and often better options for how we get our news, how we share it with others, and for those of you promoting your brands, how you and the media connect with each other. Think about how you get information these days.

Print 78
article thumbnail

5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions. With a print interview, there are opportunities to reach out to a journalist and add or amend statements.

Skype 170
article thumbnail

PR Recap: International Home + Housewares Show – 2017

5W PR

Lagostina showed off the brand new Nera Hard Anodized collection, in the trend-driven color black, along with my personal favorite product, a gorgeous hammered copper Lasagna pan. I continue to be impressed by the brand’s ability to create such beautiful, yet functional cookware. COLORS & CACTI: We couldn’t walk 50 ft.