Brand Interviews Print Skype 
PR Insiders
JULY 12, 2021
Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? Think about TV interviews as just one example. Not that long ago, TV producers wanted you in their studio for an interview, which meant you were faced with the time and expense of traveling.
ImPRessions - Crenshaw Communications
JANUARY 16, 2018
” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions. Lack of preparation for a media interview. Effective communications needs a mix of “rich” and “lean.”
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