Brand Media Relations Print Skype 
PR Insiders
JULY 12, 2021
Did you read that newspaper article in print or on your phone? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! But because of the pandemic, remote interviews through Zoom or Skype have become common.
ImPRessions - Crenshaw Communications
JANUARY 16, 2018
” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions. Misguided media relations strategy. Effective communications needs a mix of “rich” and “lean.”
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