Brand Data-Driven PR Digital PR Internal 
The Proactive Report
DECEMBER 27, 2017
‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand.
5W PR
JUNE 6, 2022
And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics.
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