Google’s Cookie Ban May Put a Brighter Spotlight on Original Content
Contently - Strategy
APRIL 14, 2021
For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If This will move the needle [toward better data privacy protection],” Antonipillai said.
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