Mindful Marketing
FEBRUARY 12, 2022
” A good example of Gen Z’s affinity for absurdity is the off-beat soap brand Dr. Squatch. For instance, one actor playfully douses another with what are purportedly chemicals found in typical, unnatural soaps. While coming of age, those of us in older generations had little concern about the suds we used to shower.
PR Breakfast Club
MAY 12, 2014
The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. Furthermore, is it okay for the brands to share the published alcohol studies on their Facebook and Twitter accounts?
Sword and the Script
OCTOBER 21, 2014
The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. No surprises here every brand has a Facebook page and is on “the Twitter.” Blogs as a tool of corporate influence is flat to declining. .
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