Remove Blogging Remove Content Marketing Remove Telecommunications Remove Viral
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Why it’s important to prepare for a PR crisis

Prohibition

Your business probably has multiple communications channels that you use regularly – website, blog, social media platforms, Make sure you use each of them to push out your statements and updates to your crisis until the issue has settled. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62
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Beyond the Word: Why Visual Content Matters in Communications

Cision

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. The scene opens with an animated overhead shot of a crowd milling about, then perking up as they rush to access their telecommunications network through a metaphorical door.