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A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

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Creating a Successful PR Strategy

5W PR

However, getting media placements with major publications, television programs, or podcasts on a limited budget is not easy. Figuring these things out and then pitching them to the right media outlets at the right time is supported by a well constructed public relations plan.