In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms
Sword and the Script
APRIL 2, 2019
What did GCs do? GCs also brought more work in-house, adding attorneys to their department headcounts and cutting the amount of work that went to law firms. For example, some GCs won’t pay for first-year associates, which are new law graduates working their first law firm gig. Sound familiar? Big PR agencies do the same thing.
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