Remove Big Data Remove Infographics Remove Storytelling Remove Technology
article thumbnail

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

When you can, offer high resolution photos, videos or infographics. Be sure to include research/data to back up your claims: This can be your own or you can cite someone else’s. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Those days are over.”

article thumbnail

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. Our work is often undervalued because our industry fails at reporting data.