Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” Measured relationship states can be valued based on desired outcomes for strategically chosen objectives, established best practices, or both.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

The Integrated Communications Measurement Dashboard The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. The Guide includes: A checklist Vendor guide Detailed how-to instructions Quick-start guid e

Measurement 52

Measurement Public Affairs Communications B2C 52