How To Add “Borrowed Interest” To Your PR Campaign
ImPRessions - Crenshaw Communications
SEPTEMBER 27, 2016
What makes a winning public relations program? We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. There are many factors, but one key to a strong program is what we used to call “borrowed interest.”
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