Remove category uncategorized
article thumbnail

Helping Non-designers Get the Visual Storytelling Religion

Ishmael's Corner

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

article thumbnail

How B2B Companies Can Bring Method to the Social Media Madness

Ishmael's Corner

I saw a LinkedIn study that claimed that 84 percent of B2B executives source social media to make a purchasing decision. Even if the stat is on the high side (skewed by LinkedIn’s agenda), the fact that B2B buyers (like the rest of the human race) spend more time online means more time on social media.

B2B 60