Stop Smearing Goldfish: That Attention Span Statistic is Dubious
Sword and the Script
FEBRUARY 22, 2022
The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. If you enjoyed this post, you might also like: Why “Disruption” is a Terrible Message for Prospects in B2B Marketing. That goldfish statistic just won’t die.
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