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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports

Sports Television Advertising Advertising

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing

Marketing Television Handbook Web

Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

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