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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). Kelly Groehler. What was your last PR job? Betsy Andersen.

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5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations , which has grown into an impressive thought leadership organization since its founding by Shelley Spector. Will new customers be attracted to the brand? Today’s consumers have different experiences and expectations.

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#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace. The brand enjoyed huge early success, in part due to the real-life story of founder Kevin Plank. Under Armour isn’t alone among sportswear brands in needing to clean up its culture.