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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself.

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Why it’s Important to Monitor Trending Topics

Critical Mention

Industry and competitor analysis are also benefits of following trends. Competitor analysis helps you fine-tune or even completely revamp your messaging based on the data you collect and may also help with product development. 2) Where is the topic going viral? LinkedIn Content Suggestions.

Trends 61
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Meet BBC’s ‘Mr Safe’: New political editor Chris Mason’s pals joke he’s been like a 50-year-old since he was a student, he once considered being a bus driver and still subscribes to his local Yorkshire paper

Mark My Words

After months of speculation about who would replace Laura Kuenssberg, Chris Mason’s promotion from a host on Radio 4 to BBC political editor seems to have taken many people by surprise – and the public outpouring of praise appears to have touched the born-and-raised Northerner. . Mail Online. Even he can’t quite explain.

Radio 60
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52