Analysis Data-Driven PR Exercises Publicity 
Shift Communications
JUNE 25, 2018
Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. What publications have driven the most traffic back to competitors’ websites? Where is the white space (i.e.
Shift Communications
APRIL 30, 2015
The reality is, for those of us in the “mid-size” bracket, it’s tough to compete directly against the pockets of the large, public agencies when it comes to growth – whether we are talking about sheer footprint, new services or practice specialties. That may sound elementary; basic even – why wouldn’t you use data to make business decisions?
Expert insights. Personalized for you.
94 
Let's personalize your content