Analysis Data-Driven PR Exercises Marketing 
Shift Communications
JUNE 25, 2018
Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. Which content and topics are getting the most clicks when marketed through owned and paid channels? Amanda Munroe.
Shift Communications
APRIL 30, 2015
Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?
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