Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns.

Interviews 106

Interviews Publicity Technology Social Media 106

Prohibition

JANUARY 14, 2022

For example: A lawsuit alleging dangerous product defects. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.

Marketing 198

Marketing Content Marketing Data Social Media 198