Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology
Sword and the Script
APRIL 23, 2019
Analysis: A 19% difference is a pretty wide gap. Since 45% of respondents said the communications shop reports directly to the CEO, it’s certainly worth checking in with the CEO in your organization to discuss communications goals and priorities. When the survey asked, “Are you likely to communicate about societal issues?”
Let's personalize your content