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Convincing Clients to Prepare for Crisis

Solo PR Pro

One way to convince a reluctant client is to show how a botched PR crisis can affect their bottom line. PR Daily pulled these stats when Chipotle and United Airlines were each faced with customer-facing crises: “In Chipotle’s case, E. percent stock hit after the PR crisis, but lost an estimated $700 million.”.

Crisis 62
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

This provides an opportunity to build upon the individual experience and transition to reputation management and crisis communications, all the while having students emphasize how the brand plays into the narrative surrounding a corporate or personality crisis. Students write about a current event and critique the assessment.