Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency
Waxing UnLyrical
APRIL 11, 2019
For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture. At its simplest, that is the real power of CSR.
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