ReimaginePR

JUNE 15, 2020

At its most basic form, social media marketing, popularly known as SMM, is a form of internet marketing that involves creating various types of content –from images and videos to livestreams and games –and sharing them over one or more social media applications and platforms. But first: What Exactly is Social Media Marketing?

Social Media 177

Social Media Brand Branding Marketing 177

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. She is Rachael Wolensky and she’s my guest on this edition of the Off Script series. 1) What are the top challenges in PR currently from your perspective?

Media Relations 69

Media Relations Media Insurance Insurance 69

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. Watch the whole video here. Host: Big-ups!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52