AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays
wiredPRworks
AUGUST 2, 2016
AMA CEO Russ Klein Marketer’s Confidence Interview. Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. Marketers’ Top Three LEAST Confident Areas. What sounds familiar?
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