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Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . While PR was traditionally earned, owned and paid media have helped bring brand messaging consistency and each has their unique role in executing the communications strategy. When I was young I wanted to be ….

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Engaging (and grilling) the social side of James Grunig

PR Conversations

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.