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4 Tips for Authentic Executive Communications as a Ghostwriter

PRSay

Most PR professionals spend their careers as ghostwriters. But the fact is: Few executives reach the C-suite because of their writing skills. As PR professionals, it’s our job to help executives communicate their ideas, plans and priorities in their own voices. Find the 2018 Trust Barometer here.).

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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

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