Remove 2030 Remove Local Remove Reputation Remove Web
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Your audience with the public

Stephen Waddington

The result is pointless at best and a reputational issue at worst. You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues. It’s frequently broadcasted with no effort to listen or engage.

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Hold the front page: the news business remains a work in progress

Stephen Waddington

Today half of the world’s population have access to the internet, with the remainder predicted to come online by 2030. It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter.