2030, Local, Reputation and Technology

Hold the front page: the news business remains a work in progress

Stephen Waddington

JUNE 21, 2018

Today half of the world’s population have access to the internet, with the remainder predicted to come online by 2030. It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter.

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Stephen Waddington

FEBRUARY 12, 2019

The result is pointless at best and a reputational issue at worst. Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. These include shareholders, media, staff, suppliers, customers, and the local community.

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Hold the front page: the news business remains a work in progress

Your audience with the public

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