2030, Local, Reputation and Social Media

Hold the front page: the news business remains a work in progress

Stephen Waddington

JUNE 21, 2018

PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media

Social Media Print Study Advertising

Your audience with the public

Stephen Waddington

FEBRUARY 12, 2019

billion use social media. This is data from We Are Social’s Digital 2019 Global Digital report. It disintermediates all previous forms of media enabling anyone to become a publisher; and it creates the opportunity for communities to form around an organisation, topic or issue, creating communities and markets.

Publicity

Publicity Community Pinterest Reputation

Public Relations Today

Hold the front page: the news business remains a work in progress

Your audience with the public

Webinars

Stay Connected