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Is Corporate Communications Optional?

ImPRessions - Crenshaw Communications

As Musk-watchers know, Tesla disbanded its internal PR group at some point last year (we’re not sure when, because there was no announcement and no confirmation from Tesla, naturally.) We cannot assume the public believes a given company is operating in good faith. Within months, Amazon pledged to reach 100% renewables by 2030.

Corporate 308
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CBI sets out urgent requirement for internal and external communication on AI

Stephen Waddington

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. In the public relations sector AI is transforming media and workflow. A recent PwC study published in 2017 estimated innovation in AI could fuel GDP growth of ten percent by 2030.

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Public relations in 2018

Stephen Waddington

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164
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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. This is changing.

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Future of PR: 2020 edition

Stephen Waddington

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.