2030, Consumer, Local and Reputation - Public Relations Today

Hold the front page: the news business remains a work in progress

Stephen Waddington

JUNE 21, 2018

Today half of the world’s population have access to the internet, with the remainder predicted to come online by 2030. It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter.

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Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is happening in almost every business and consumer category. The result is pointless at best and a reputational issue at worst. We shouldn’t be surprised.

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Hold the front page: the news business remains a work in progress

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