2030, Blogging, Local and Reputation - Public Relations Today

Hold the front page: the news business remains a work in progress

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. Today half of the world’s population have access to the internet, with the remainder predicted to come online by 2030. Digital news is a commodity business.

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Your audience with the public

Stephen Waddington

FEBRUARY 12, 2019

The result is pointless at best and a reputational issue at worst. You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues. It’s frequently broadcasted with no effort to listen or engage.

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Public Relations Today

Hold the front page: the news business remains a work in progress

Your audience with the public

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