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Forecast 2026: 3 Takeaways for the Next 3 Years of the PR Profession

PRSay

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI.

Survey 86
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It’s high time to start an awards program for solo communications consultants

Communications Conversations

million by 2028. What’s more, think about the value solo consultants add to corporate, non-profit and government teams. Because the solos I know are doing great work—just like the agency and corporate folks who are recognized so often. And, it’s going to get a lot bigger. And that’s a shame.