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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

” Okay, so maybe people aren’t shouting about tools and software for advertisers. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026. This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways.

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#FuturePRoof podcast: strawberry picking

Stephen Waddington

Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. It’s not perfect but it’s an incredible piece of software. There’s an important conversation that we need to have about privacy. It’s fuelled by developing markets, notably India. Image recognition: Aipoly.