Communications Conversations
SEPTEMBER 26, 2019
Most top-tier reporters receive 100, 250 or 500 pitches a week for an average of 5 story spots (Fractl). And jobs for PR pros is expected to surge another 9% by 2026 (Dept of Labor). Others claimed doubling down on relationships and tailored pitching was the key to success (no argument here!). Some are turning to marketing.
5W PR
JUNE 15, 2022
Pitching content to journalists and media outlets should always be focused on the reasons why the journalist or outlet should be accepting and publishing the company’s pitch. When creating a pitch, companies need to include an outline or the angle of the piece of content, and even some important points that are covered in it.
Communications Conversations
OCTOBER 15, 2019
Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. And, make them short.
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