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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

I think there are three most important things that we should pay attention to and I write about them in my book " The Global PR Revolution ". Advertising agencies usually work with marketing directors, digital agencies, most often with brand managers or lower-level professionals. Now the leadership is horizontal.

Meeting 98
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Personal Versus Private in PR and Social Media

Cision

According to Fox Business News , millennials – who will comprise 75% of the workforce by 2025 — fall into this social media practice the most. It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership.