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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025.

Brand 71
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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

Virtual reality (VR) is the next frontier for marketing and public relations. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography.