Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). They also know how to avoid overwhelming (or underwhelming) busy journalists.

Media 98

Media Nonprofit Pitching Analytics 98

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information. What do they all have in common?

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

NOVEMBER 15, 2023

Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. Yes, a company can be wrong about something, and they call me and ask me how to fix that crisis because they made a mistake. I tell them it's a simple job.

Hotels 64

Hotels Newspapers Journalism Ethics 64