Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster
PRSay
MARCH 7, 2024
and Mattel for the 2023 “Barbie” movie. In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023.
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