Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 189

Marketing Content Marketing Data Social Media 189

Ethical Voices

NOVEMBER 21, 2022

As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. We start every class by discussing ethical issues we have seen or read about over the past week. A new code of ethics. How to be an ethical leader.

Ethics 73

Ethics Sports Employee Privacy 73

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 192

Writing Communications Marketing B2B 192