#16: How the consumer driven news cycle changes PR measurement
NewsWhip
APRIL 28, 2021
APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. If we fast forward to 2021 now, we have all the wonderful things of social media, digital marketing, much improved measurement and tools. So they used to be a kind of, this was the circulation, and then on average two to four people might read that newspaper, that magazine.
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