Remove 2020 Remove Reputation Remove Television Remove Viral
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A brief guide to short-form video for brands

NewsWhip

followers, it’s in the same viral sphere as Duolingo. A massive campaign for them included a partnership with the viral “ corn kid ” from TikTok, which helped establish them as a strong brand presence on the app who is in touch with current trends. scrubdaddy Such a mysterious individual. As of June 2022, the feature has reached 1.5

Video 148
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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. This was a geopolitical confrontation and a question of corporate and national values, not a viral customer complaint, and Silver should have been out front from the beginning.

Corporate 100
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Seizing the Moment: The Power and Pitfalls of Newsjacking

Burrelles Fresh Ideas

A single misstep can lead to a public relations nightmare, causing reputational damage. A prime example was the global buzz surrounding the announcement in early 2020 that Prince Harry and Meghan Markle would be stepping down as senior members of the royal family. The ethical side of newsjacking needs to be considered at every turn.

Ethics 102