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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. In July 2019, we set up a $100 million fund, with $50 million for direct payments to families.

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Increase positive publicity and decrease negative publicity.

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Where Does Neymar Go After Allegations and Nike Reaction

Reputation Specialist Michael Toebe

Is Neymar drawing attention to unethical, insensitive actions by the corporate giant or is he digging a deeper hole for himself with what very well be perceived as selfish behavior. Waltz, a past president of the Public Relations Society of America, Professional Society for Public Affairs and Issues and Crisis Management.