PR Winners: The Best Stories of 2018
ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect.
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