Stop Smearing Goldfish: That Attention Span Statistic is Dubious
Sword and the Script
FEBRUARY 22, 2022
The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. of articles and blog posts that start with this statistic. That’s according to the BBC in a 2017 health section article titled, Busting the attention span myth.
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